I don’t venture into the city often, but when I do it’s a grand occasion like J-dag. For the un-initiated let me explain. In Denmark there is an annual holiday on the first Friday of every November to celebrate the release of the seasonal Tuborg Christmas Beer. It’s super cheesy and ridiculous, and like any good consumer holiday features super silly hats, but I’m glad that twelve of us made the trip to the city for it. Notably, we made it home by 2 am (which is ridiculously early by Danish standards) and didn’t have any catastrophic mishaps between the twelve of us, which is a miracle when you have a bunch of 18-20 year olds celebrating a holiday based solely on
alcohol… errr Christmas Spirit.
it’s also worth noting that the above commercial is one of the longest running commercials in Denmark, and has been around since 1984